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Euro-Air (B): Travel to Hong Kong By Paul W. Beamish

Euro-Air (B): Travel to Hong Kong

By Paul W. Beamish

  • Release Date: 1999-12-17
  • Genre: Business & Personal Finance
  • $1.99
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Description

This supplement to the Euro-Air (A) case, 9A99M015, serves to contrast what competitor airlines do with respect to service recovery and communication. The larger issue relates to our ability to use these two short cases to explore the nature and limitations of certain non-equity international alliances.

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