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Rougemont Fruit Nectar: Distributing in China By Paul W. Beamish

Rougemont Fruit Nectar: Distributing in China

By Paul W. Beamish

  • Release Date: 1999-07-20
  • Genre: Business & Personal Finance
  • $3.99
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Description

Gervais Lavoie, managing director of the Canadian-Chinese joint venture, Beijing Oasis High Nutrition Food Co., needs to decide what means of distribution is most appropriate for the company's newly-developed fruit nectars. The decision is complicated by the fact that different means of distribution have different implications for the ultimate pricing and promotion of the products.

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