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Currie Road Construction Limited (A) By Paul W. Beamish

Currie Road Construction Limited (A)

By Paul W. Beamish

  • Release Date: 2011-01-07
  • Genre: Business & Personal Finance
  • $3.99
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Description

A successful Canadian road construction and maintenance company is contemplating U.S. market entry via a subsidiary in Texas. The case deals with market entry considerations: speed of entry, the need to invest in learning about a market, and the importance of staying focused on what was a reasonable, original strategy.

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