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Data Mining for Design and Marketing By Yukio Ohsawa

Data Mining for Design and Marketing

By Yukio Ohsawa

  • Release Date: 2009-01-26
  • Genre: Business & Personal Finance
  • $94.99

Description

Data Mining for Design and Marketing shows how to design and integrate data mining tools into human thinking processes in order to make better business decisions, especially in designing and marketing products and systems.The expert contributors discuss how data mining can identify valuable consumer patterns, which aid marketers and designers in de