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Home / Research in International Marketing (RLE International Business)

Research in International Marketing (RLE International Business) By Peter W Turnbull

Research in International Marketing (RLE International Business)

By Peter W Turnbull

  • Release Date: 2013-04-02
  • Genre: Economics
  • $59.99
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Description

This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers’ and the special problems for firm strategy and organisation arising from the internationalisation process.

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