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Incredible Universe By Michael R. Pearce

Incredible Universe

By Michael R. Pearce

  • Release Date: 1999-10-27
  • Genre: Business & Personal Finance
  • $3.99
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Description

This case provides a detailed description of Tandy Corporation's Incredible Universe stores from 1992 to 1995: layout, major departments, advertising and promotion, location, staff and customers. These very large consumer electronics stores were launched in the belief that "incredible selection, entertainment and service" would be a formula that customers would love; however, the unprofitable performance of the chain to date raises questions about the future of this venture.

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