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Note on Test Marketing By Michael R. Pearce

Note on Test Marketing

By Michael R. Pearce

  • Release Date: 2009-12-11
  • Genre: Marketing & Sales
  • $3.99
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Description

Test marketing is an important aspect of market research. This technical note deals with why test marketing is undertaken and how to do it. Topics include test market design, selection of test markets, length of test and interpretation of results.

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