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Excerpt From Summary of Mike Weinberg's New Sales Simplified
#1
The author, a top-producing salesperson, wanted to share his knowledge and experience with other salespeople. He wanted to demystify the process of prospecting and new business development, and to provide simple, clear, and practical advice for both rookies and veterans.
#2
The book starts off by discussing how most salespeople spend most of their time just trying to keep their jobs, rather than going out and prospecting. It gives you a fresh outlook on prospecting and how to approach it from a new perspective.