I got halfway through this book and had to delete it. This book is the author’s opportunity to have payback on what she regularly refers to as the Bro Hood of Hollywood and Silicon Valley. While I recognize these two industries have been dominated by men and plagued with inequality, it clearly takes an extreme effort for the author to come up with any type of compliment for any male industry executive. All the while, the author showers any female executive with praise and reverence. Her tone is constantly condescending, and after a while simply becomes boring and predictable. This is a woman who clearly was a leader and visionary in her own field, but hearing about Steve Jobs, Bill Gates, Mark Zuckerberg, the Google founders, the YouTube founders, etc. with nothing but distain and an occasional underhanded compliment was distasteful to me. This could’ve been such a great book to educate the unknowing public of the evolution of the technology world, but instead, it’s full of spite and innuendos. This being said, I encourage you to read this book if this does not bother you. It’s extremely insightful and oftentimes witty - I just reached my tipping point.

Interesting behind the curtain look at how the sausage is made in Silicon Valley .

I can only imagine the things Kara has heard that didn’t make it into this book! Asking all the right questions, pointed at those with oversized, extremely covert influence - shedding light on so much. Looking forward to a follow up!

She tells it as it is! Kara paints vivid pictures and gives us insights to the minds & characters of the elites tech industry.

I loved this book, and I think even if you don’t follow tech (which I don’t ) or even use a lot of social media , you would find this book very interesting and amusing. The author has a great writing style that made this book a fun and easy read. I highly recommend reading this book.

Nobody writes about tech like Kara Swisher. Nobody sees things as clearly as Kara Swisher. She neither coddles or crushes her subjects. She stays laser focused on reality and that reveals what’s at the core of her subjects. I love taking the journey with her. I first logged on to AOL in 1998 and have been using tech since then. To get the curtain pulled back on the devices and services I have used by somebody that was at ground zero is fascinating. We peaked with the iPhone. We should’ve packed it up then.

Bottom line: for all the good intentions the early tech leaders had for their innovations, in the end, most (not all) turned to greed and their quest for power at all costs to the well being of their customers and communities.